Client: Dutch Gold, Comans Beverages most popular product.

Design: The man on the Dutch Gold can has become something of an iconic character, but as it has been over 20 years since he first appeared, we felt it was high time we gave him a little added personality. Working with Marvel artist Will Sliney we developed a series of illustrations for use across packaging, online and POS to add some extra dimensions to Dutch. We also developed a typographic logo to complement the character’s new, heroic visage.