Client: In 2017 Repak marked its 20th anniversary. To celebrate, I developed a campaign focused on the what the Irish public and Repak have achieved together over two decades.

Design: The campaign is stat focused and lead visually by commonly recycled household items framed by the chevron from the Repak logo. Although hugely centred around outdoor print with a particular focus on commuters with bus t-sides and Luas internal dominations, the outdoor activity was also supported by TV, radio, social media and digital.