Client: Single-use plastic packaging has become the hot topic for Repak and its members in the last year. I came up with the idea of recruiting a recognisable green team, who would highlight single-use plastics and encourage consumers to play their part in recycling better at home, at work and in school.

Design: The campaign gives a relatable face and voice to recycling. We worked with prominent Irish sporting personalities and public figures, including Annalise Murphy, Paul and Gary O’Donovan, Paul McGrath, Roz Purcell, Bobby Kerr, Anna Geary, and of course, Santa.

Our small creative team rolled out media across multiple touchpoint, including outdoor (48 sheets, 6 sheets, Dublin Bus wraps & Tsides), outdoor digital (Transvision screens in commuter hubs; Heuston, Connolly and Pearse Station, Dpods) with radio press and digital supporting the outdoor assets. 

The wide variety of activity catered to a geographically diverse audience, ensuring a broad reach for the campaign. A suite of video content was also developed for social and video on demand (VOD).